An 8-week founder activation cohort for women building in beauty.

This isn’t just about building a beauty brand.

This is about becoming the woman who actually builds it.

YOU KNOW YOU'RE CALLED TO BUILD SOMETHING IN BEAUTY.

Maybe you already have:

product ideas,

screenshots,

saved notes,

vision boards,

branding concepts,

service ideas,

or years of thoughts sitting inside of you.

But somewhere between overthinking, information overload, fear of getting it wrong, and trying to figure everything out alone…you stopped moving consistently. Not because you aren’t capable or lack ambition. But because carrying vision without clarity becomes exhausting.

YOU DON'T NEED MORE

RANDOM INFORMATION.

YOU NEED STRUCTURE, DIRECTION
—AND THE RIGHT ROOM.

IMAGINE WAKING UP WITH:

• a clear roadmap

• confidence in your positioning language for your brand

• a real understanding of your next steps

• and the ability to explain your vision without spiraling into 17 disconnected thoughts

Imagine building your brand with intention instead of confusion. Imagine no longer second-guessing every move. Imagine finally moving on the thing God has been nudging you toward for years.

That’s what Propel was created for.

Propel is an 8-week cohort experience designed to help women building in beauty move from overwhelmed visionary to aligned founder.

This is not another “get rich quick” business program.

This is a founder activation experience rooted in clarity, alignment, strategy, execution, visibility, and sustainable foundations

Inside Propel, you’ll learn how to build with intention so your brand is

not only beautiful, but trusted, effective, and built to last.

Because the goal isn’t simply to launch.

The goal is to build a meaningful solution to impact those you’re

called to served.

BY THE END OF PROPEL, YOU'LL

  • Know exactly what you’re building, who it’s for, and what it stands for

  • Speak about your brand with clarity, confidence, and authority

  • Understand the foundational pieces needed to build the right way (not just the fast way)

  • Have a roadmap for your next steps so you stop guessing what to do next

  • Learn how to position yourself as a founder people trust, not just someone selling a product

  • Be surrounded by women building in beauty so you no longer feel like you’re doing this alone

  • Understand how to protect and position your brand for longevity

  • Move with more confidence, structure, and clarity in the marketplace

OVER 8 WEEKS, WE'LL WALK THROUGH TOPICS LIKE:

FOUNDATION + CLARITY
Clarifying your vision, positioning, values, audience, and brand direction.

FOUNDER IDENTITY

Building confidence in your voice, visibility, and presence as a founder.

BRAND POSITIONING

Learning how to create a beauty brand people trust, remember, and return to.

PRODUCT + OFFER THINKING

Understanding what makes a product or service actually effective and aligned.

MARKETING + MESSAGING

Learning how to communicate your brand clearly without sounding like everyone else online.

MOVEMENT + EXECUTION

Building a roadmap that helps you stop circling and start moving consistently.

COMMUNITY + PROXIMITY

Growing alongside women who understand the beauty founder journey firsthand.

TESTIMONIALS

HERE FROM MY CLIENTS

"From scattered ideas
to one clear focus."

I didn’t leave with ten more ideas. I left with one clear focus. - Upcycled

"Clarity follows her."

It’s hard to stay stuck in Abhyona’s proximity. Clarity follows her.
- Jeris

"The problem wasn’t effort. The problem was clarity."

Abhyona helped me realize the issue wasn’t lack of effort but it was decision fatigue and lack of distinction that was hindering conversion.
- Iconique Pieces

WHO THIS IS FOR

You’ll feel at home here if…

  • You feel called to build something in beauty and you’re ready to stop sitting on it

  • You’ve been researching, testing, practicing, or dreaming for a while, but haven’t fully moved yet

  • You know you’re meant to build a brand, but you’re unsure what the right next step is

  • You’re tired of piecing information together alone

  • You want to create something that actually performs and delivers results

  • You care about building something sustainable, not just trendy

  • Understand how to protect and position your brand for longevity

  • You want to be in rooms with women who understand the journey you’re on

This space may not serve you well if…

  • You’re looking for overnight success or shortcuts

  • You want someone to build everything for you

  • You’re unwilling to do the internal and practical work required to build

  • You’re only looking for one-off tactical answers

  • You’re not serious about building in the beauty space

MEET YOUR GUIDE

HI, I'M ABHYONA

Founder, strategist, beauty entrepreneur, speaker, and the woman behind HAUS ALIGNED.

I created Propel because I know what it feels like to carry vision without clarity, ambition without structure, and ideas without the right guidance or room to grow in.

Somewhere between corporate leadership, esthetician school, building HUE Beauty®, and learning how to move with God instead of just moving fast, I realized something:

A lot of women don’t lack potential.

They lack alignment, structure, proximity, and trusted guidance.

Propel was built to change that.

Not by teaching you to build louder.

But by helping you build clearer.

JOIN THE WAITLIST

YOU DON'T NEED ANOTHER YEAR OF OVERTHINKING THE VISION.

You need movement., clarity, and the right room.

And maybe most importantly?

You need to finally believe you are capable of building the
thing that’s been sitting inside of you all this time.

This is alignment with assignment.

Applications for Propel open soon.

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